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Credibility – Image, Identity and Ethos (Anne Katrine Lund, Helle Petersen)

Credibility is a prerequisite for trusting anything which we read or hear. Credibility is the cement of society. It is the prerequisite for us listening to each other. It is important to distinguish between image, identity and ethos. We define image as a wish, by the sender of the message, to appear in a certain … Continue reading