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Integrated Marketing Communication Strategy from Principles of Marketing by Philip Kotler & Gary Armstrong

Under the concept of integrated marketing communications, a company will carefully coordinate the promotion elements to deliver a clear, consistent, and compelling message about the organization and its products. Mini campaign: “let’s not use the size of our vehicle to make up for other shortcomings” MINI communications campaign has been impressive both for what it … Continue reading

Segmenting Consumer Markets from Principles of Marketing by Phillip Kotler

SEGMENTING CONSUMER MARKETS Geographic segmentation – dividing a market into different geographical units such as nations, states, regions, counties, cities, or neighborhoods. Demographic segmentations – dividing the market into groups based on demographic variables such as age, sex, family size, family life-cycle, income, occupation, education, religion, race and nationality. AGE consumer needs and wants change … Continue reading

Flow in Web Design in Speed up your site: Web Site Optimization (Andrew B. king)

“You’re having so much fun that you want this moment to last forever.” Mihaly Csikszentmihalyi calls these exceptional moments flow experiences. Flow can occur in practically any activity, including browsing the web. This “optimal experience” is “intrinsically enjoyable”. Time seems to stand still, and we lose our sense of self. Well-designed web sites can also … Continue reading

The Multiple Faces of Emotion and Design in Emotional Design (Donald A. Norman)

A successful design has to excel at all levels. While logic might imply that it is bad business to scare customers, amusement and theme parks have many customers for rides and haunted houses design to scare. But the scaring occurs in a safe, reassuring environment. the design requirements for each level differ widely. The visceral … Continue reading

Attractive Things Work Better in Emotional Design (Donald A. Norman)

In the early 1900s, Herbert Read, who wrote numerous books on art and aesthetics, stated, “it requires a somewhat mystical theory of aesthetics to find any necessary connection between beauty and function”. How could aesthetics affect how easy something is to use? Emotions change the way the human mind solves problems – the emotional system … Continue reading