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A simple Blueprint for Writing Killer Web Copy from Web Copy that Sells (Maria Veloso)

Before you write one word of copy, you must first: – know your objective – know your target audience – know the product or service Your objective: What are you trying to accomplish? What response are you trying to obtain? Your objective might not be to make a sale, but rather to get your reader … Continue reading

Motivating Design and abstract from a thesis in Information Knowledge (Jens Hofman Hansen)

What is persuasive design? Persuasive design is an attempt to realize companies’ or organizations’ intent to make users act in a certain way or to change their attitudes towards something during their visit on a web site. The concept of persuasive design is to examine the users’ motives for doing certain things and constructing your … Continue reading