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The Dream Society – How the coming shift from information to imagination will transform your business (Rolf Jensen McGraw)

There are six market profiles: 1. Adventures for Sale 2. The Market for Togetherness, Friendship, and Love 3. The Market for Care 4. The Who-am-I Market 5. The Market for Peace of Mind 6. The Market for Convictions In the Information Society, our work has been driven by information technology; in the Dream Society, our … Continue reading

“Media landscapes in the Age of the Creative Man” by Copenhagen Institute for Futures Studies

3 society logics: industrial logic, dream society logic and creative man’s logic Who is Creative Man? Creative Man is, of course, both genders. Creative Man embraces both creative people and innovators. Creative Man is both the person full of brilliant, exciting ideas, who seldom, if ever, carries them out; and her counterpart who can take … Continue reading