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Bibliography

All Articles’ Names:

  • The Six Thinking Hats from “Teach Your Child How To Teach” (Edward de Bono)
  • Research to Fuel the Creative Process (David Canaan)
  • Bringing Clarity to the “Fuzzy Front End: – A Predictable Process for Innovation (Darrel Rhea)
  • Experiential Learning Theory (ELT)
  • Introduction Learning to Speak Web. A visual approach to web usability (Luke Wroblewski)
  • The Experience Architect from “Ten Faces of innovation” (Tom Kelley)
  • Attractive Things Work Better from “Emotional Design” (Donald A. Norman)
  • The Multiple Faces of Emotion and Design from “Emotional Design” (Donald A. Norman)
  • Flow in Web Design from “Speed Up Your Site: Web Site Optimization” (Andrew B. king)
  • Segmenting Consumer Markets from “Principles of Marketing” (Phillip Kotler)
  • Integrated Marketing Communication Strategy from “Principles of Marketing” (Philip Kotler & Gary Armstrong)
  • Motivating Design and Abstract from “A Thesis in Information Knowledge” (Jens Hofman Hansen)
  • A simple Blueprint for Writing Killer Web Copy from “Web Copy That Sells” (Maria Veloso)
  • Crafting Your Copy from “Web Copy That Sells” (Maria Veloso)
  • Advertising, Sales Promotion, and Public Relation from “Principles of Marketing” (Philip Kotler & Gary Armstrong)
  • Setting Up an E-marketing Presence from “Principles of Marketing” (Philip Kotler & Gary Armstrong)
  • What is Social Media from “Social Media Marketing” (Dave Evans)

All Books’ Titles:

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