This category contains 3 posts

What is Social Media from “Social Media Marketing” (Dave Evans)

What is social media? Social media involves a natural, genuine conversation between people about something of mutual interest, a conversation built on the thoughts and experiences of the participants. It is about sharing and arriving at a collective point, often for the purpose of making a better or a more-informed choice. Because social media gains … Continue reading

Setting Up an E-marketing Presence from “Principles of Marketing” (Philip Kotler & Gary Armstrong)

Setting Up an E-Marketing Presence Companies can conduct e-marketing in four ways: 1. Creating a web site 2. Placing ads online 3. Setting up or participating in Web Communities 4. Using e-mail 1. Creating a web site Web sites vary greatly in purpose and content. The most basic type is a Corporate Web Site. A … Continue reading

ELT: Experiential Learning Theory (David Kolb)

Experiential Learning Theory (ELT) provides a holistic model of the learning process and is a multi-linear model of adult development, both of which are consistent with what we know about how we naturally learn, grow, and develop. The theory is called “Experiential Learning” to emphasize the central role that experience plays in the learning process. … Continue reading